Bus will Carry “Your Path Begins Here” Message, Build Brand Awareness as it Travels Between Newburgh and Middletown Campuses
Middletown - SUNY Orange is taking its message on the road … literally … to share the news that “Your Path Begins Here” with more prospective students, families and members of the community.
In a branding and marketing partnership with 23 Marketing Group of Middletown, Absolute Airbrush Designs LLC of Schenectady and Quality Bus, the College has turned the rather anonymous white shuttle bus that has been carrying students and staff between the Middletown and Newburgh campuses into a vibrant rolling billboard that now showcases the blue and orange colors of SUNY Orange.
Each side of the bus is adorned with the College’s “Your Path Begins Here” slogan, along with a large colorful photo and the College’s logo and website address. The rear of the bus includes the Admissions Office phone number as well as a QR code that links to the College’s “Get Started” web page (www.sunyorange.edu/getstarted). Additionally, all mandated New York State Department of Transportation requirements were met regarding information that is to be displayed on the exterior of the bus.
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